Digital Media Marketing Manager

Title: Digital Media Marketing Manager

Employee Classification: Marketing Manager

Campus: University of North Texas - Health Science Center

Division: HSC-Marketing & Communications

SubDivision-Department: HSC-Marketing and Communications

Department: HSC-Marketing and Communications-380000

Job Location: Fort Worth

Salary: Commensurate with experience.

FTE: 1.000000

Retirement Eligibility: TRS Eligible

About Us - Values Overview

Department Summary

The Office of Marketing & Communications tells UNT Health Fort Worth’s stories, using creative ways to engage internal audiences, prospective students and community members. We map out and implement strategic marketing and communication plans in collaboration with UNT Health Fort Worth departments and schools to showcase the university and its work in education, research and health care.

Position Overview

The Office of Marketing and Communications at UNT Health Fort Worth is seeking a Digital Media Marketing Manager to join our team. The person in this position must exemplify the UNT Systems Values. Responsibilities of the position include but are not limited to: Planning, creating and implementing online marketing strategies, paid search and paid media, plus using keyword research to contribute to search engine optimization of web content and paid campaigns.

Minimum Qualifications

Bachelor's degree and five (5) years of related experience; or any equivalent combination of education and experience.

Knowledge, Skills and Abilities

• Ability to work under pressure, to adjust to constant changes, to handle multiple tasks, and to coordinate the work of others.
• Skill in developing and maintaining good working relationships.
• Ability to conceptualize, plan and organize multiple assignments effectively.
• Ability to work on tasks utilizing judgment, tact and resourcefulness.
• Ability to collaborate with others.
• Knowledge of policies, practices, procedures and terminology of assigned function.

Preferred Qualifications

• Bachelor's degree in digital marketing or related to digital media.
• Knowledge of search engine optimization content development and backlinking.
• Experience in the higher education, nonprofit or health care industry.

Required License/Registration/Certifications

N/A

Job Duties

• Plan, create and implement online marketing strategies, paid search and paid media within ad dashboards.
• Track and report approved budgets from leadership for multiple and diverse campaigns and accounts.
• Block negative keywords and adjust for peak times, seasonality and flexibility with new campaigns and ending old ones.
• Research and test new features and capabilities (A/B testing).
• Identify targeted demographics.
• Balance PPC policies and procedures with marketing that follows Associate Press style.
• Develop and adapt HSC’s procedures and policies for running paid web media campaigns.
• Work with web developers, content developers and a wide range of stakeholders to create web assets such as conversions, landing pages, forms, images and copy for use in campaigns.
• Provide conversion tracking and reporting with basic reports, dashboard creation and scheduled, automated reports.
• Act as the point of contact and coordinator for outside vendors carrying out related tasks.
• Collaborate with Marketing and Communications’ managers to maximize ad spend through recommended search engine optimization, social media and other strategies.

Physical Requirements

• Communicating with others to exchange information.

Environmental Hazards

• No adverse environmental conditions expected.

Work Schedule

Monday - Friday, 8:00 a.m. - 5:00 p.m.

Driving University Vehicle

No

Security Sensitive

This is a Security Sensitive Position.

Special Instructions

Applicants must submit a minimum of two professional references as part of their application. If needed, additional references can be added after the application has been submitted. 

Benefits

For information regarding our Benefits, click here.

EEO Statement

The University of North Texas System is firmly committed to equal opportunity and does not permit -- and takes actions to prevent -- discrimination, harassment (including sexual violence, domestic violence, dating violence and stalking) and retaliation on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, or veteran status in its application, employment practices and facilities; nor permits race, color, national origin, religion, age, disability, veteran status, or sex discrimination and harassment in its admissions processes, and educational programs and activities, facilities and employment practices. The University of North Texas System promptly investigates complaints of discrimination, harassment and related retaliation and takes remedial action when appropriate. The University of North Texas System also takes actions to prevent retaliation against individuals who oppose any form of harassment or discriminatory practice, file a charge or report, or testify, assist or participate in an investigative proceeding or hearing.